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INTERNAL

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OFFICIAL VISUAL STREET BRAND STYLE GUIDE

LOGOS

Full Logo:

Best used for horizontal placements

Only alter with brand colors

Seal Logo:

Best used for square or vertical placements

Only alter with brand colors

TYPEFACES

Anton

Source Sans Pro Black

Source Sans Pro Semibold

Source Sans Pro Regular

Source Sans Pro Light

STYLE TIPS

HEADING

SUBHEADING

Body text, long decriptions, captions, list items and fine print.

Tight kerning or tracking

All capital letters

Use for key phrases and single word titles

Increased kerning or tracking

All capital letters

Use for second hierarchical phrases

May use Semibold or Black weight

No tracking

Fair use of leading

May use Regular or Light weight

COLORS

HEX: 14203A

CMYK: 94, 84, 47, 55

PMS: 289 C

HEX: 546DB2

CMYK: 70, 60, 0, 0

PMS: 7456 C

HEX: BBBBBB

CMYK: 27, 21, 22, 0

PMS: Cool Grey 4 C

HEX: 00538B

CMYK: 100, 71, 22, 5

PMS: 7462 C

HEX: E43D30

CMYK: 4, 91, 91, 0

PMS: 179 C

HEX: 2D2A26

CMYK: 67, 64, 67, 67

PMS: Black  C