OFFICIAL VISUAL STREET BRAND STYLE GUIDE
TYPEFACES
Anton
Source Sans Pro Black
Source Sans Pro Semibold
Source Sans Pro Regular
Source Sans Pro Light
STYLE TIPS
HEADING
SUBHEADING
Body text, long decriptions, captions, list items and fine print.
Tight kerning or tracking
All capital letters
Use for key phrases and single word titles
Increased kerning or tracking
All capital letters
Use for second hierarchical phrases
May use Semibold or Black weight
No tracking
Fair use of leading
May use Regular or Light weight
COLORS
HEX: 14203A
CMYK: 94, 84, 47, 55
PMS: 289 C
HEX: 546DB2
CMYK: 70, 60, 0, 0
PMS: 7456 C
HEX: BBBBBB
CMYK: 27, 21, 22, 0
PMS: Cool Grey 4 C
HEX: 00538B
CMYK: 100, 71, 22, 5
PMS: 7462 C
HEX: E43D30
CMYK: 4, 91, 91, 0
PMS: 179 C
HEX: 2D2A26
CMYK: 67, 64, 67, 67
PMS: Black C